Gift & Loyalty Cards

What to Know Before Selling Gift Cards in Your Business

As gift giving season ramps up, retailers and others who haven’t sold gift cards in the past start asking questions. I always see a bump in visitors searching for that info during this time of year so I thought I’d include a primer for business owners looking into selling gift cards (though it is a little late to be considering it for this year’s Christmas shopping season).

Before you start selling gift cards ( sometimes called stored value cards ) in your business, it’s important that you understand the difference between the types of cards that are available. Knowing these things will allow you to decide which type of card is best for your business.

First, let’s look at the 3 different types of gift cards.











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